It is with great excitement and pride that we announce our pasture fed cattle assurance system certification, which was granted to us earlier this month. It is an initiative of the cattle council of Australia and is an assurance that enables cattle producers to prove claims relating to pasture fed or grass fed production methods. Whilst we have been handling and managing our cattle the same way for many years now, we can now officially assure consumers that our production methods comply with Australia's best practice natural grass fed beef production.
Essentially this means we can officially guarantee our cattle:
· Have access to graze open pasture their entire life
· Have not been confined for the purposes of intensive feeding for production
· Are fully traceable for their entire life
· Are guaranteed to eat well, based on MSA
· Are free from Hormone Growth Promotants (HGPs) and antibiotics.
I understand there are only a few hundred certified producers in Australia at this time and it is a huge step forward for cattle producers doing the right thing and producing grass fed beef. Large processors and beef wholesalers have finally recognised the superior quality of grass fed beef and now you the customer can buy with even more confidence, when you see this logo on our meat.
It’s very satisfying to be acknowledged for the effort we put into keeping our animals happy and healthy. The more cattle producers that consider the needs of consumers, the more they will see the benefit of changing management practises to enable them the achieve PCAS certification too, and that can only be a good thing for everyone.
There is no doubt that consumers are becoming more discerning with their choice of meat, with superior eating quality, animal health, sustainable management and ethical treatment high on their list of requirements when buying beef. Under the PCAS certification, these boxes are well and truly ticked! And who couldn’t be happy about that?
Check out the PCAS website yourself, and if you’re a beef producer, why don’t you consider the program yourself?